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What we stand for

Our mission

Once we discovered that every year there are more than 20 billion shoes produced, and most is not recycled but ends up at the dump or in the trash, we felt that this is insanity. So, we decided to do something about it.

"Our mission is to make the shoe industry a zero-waste industry that leaves a more positive impact on people and the planet."

More than a brand

Sounds like an ambitious goal from the point where the industry is standing now, right?

True, but we truly believe that we are not alone in this. We are not here to only create a brand that is doing things differently. We founded Victor Lou to clear the path for other brands in the shoe industry to start making more conscious decisions, too. And we are here to raise awareness to consumers on the impact of their spendings.